Press Releases & Company News

Red Advertising Appoints Hot Lizard as Technology Partners

29/07/2007

Red Advertising Limited the online classified advertising company and owners of the Redgoldfish Jobs Board and a number of other industry specific jobs boards today announces the official appointment of Hot Lizard as the company’s technology partner.

Under the appointment Hot lizard will be working closely with Red Advertising in order to conclude the new build and integration of Reds existing internet properties under one platform due to be unveiled during November 2008 in time for 2009.

The new platform will offer the latest in “Vertical Search” technology and provide advertising for clients on either a PPC (pay per click) advertising basis or fixed priced advertising basis across Red’s network of Job Boards.

The appointment was made following an in depth review process carried out over a number of months whereby various market leading technology providers within the job board technology space were asked to tender and it was felt that the services, skills and experience of the team at Hot Lizard surpassed that of their competitors by a considerable margin.

Commenting for Red Advertising, Richard Clarke the company’s director said “During the process it wasn’t just about job board technology, we already have fully functioning job boards on the internet. The appointment was more to do with finding a technology partner that had the most experience of this sector and could demonstrate delivering effective “top draw” back end reporting technology for clients as well as cutting edge search technology. We wanted to ensure that the best aspects of all of our existing platforms together with some additional reporting functionality could all be collated together to ensure that our platform is market leading.

Hot Lizard already provide top level technology solutions for some of the publisher owned job boards in the sector including The Telegraph Newspapers jobs board and it was evident from detailed discussions with Hot Lizard that they could provide the technology and work with us to the highest possible level”

Richard went on to further add that “Appointing Hot Lizard now means that we can deliver to the market a platform that offers classified Job advertising across a number of established internet properties whilst providing market leading back end reporting technology to our clients that is ahead of our competitors”.

Further news is expected from Red Advertising on the matter closer to the launch date

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