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Red Advertising settles Trade mark dispute

17/04/2009

 

Red Advertising Ltd the online classified advertising company specialising within the employment and recruitment sectors has confirmed that it has finally reached agreement to settle its ongoing trade mark dispute.

The dispute started almost 18 months ago when Hachette Filipacchi (UK) owners of the trade mark “Red” used in respect of its women’s magazine “Red”, filed opposition with the Intellectual Property Office (IPO) against the granting of an official trade mark used by Red Advertising Ltd for its online advertising business.

Lengthy discussions and negotiations continued between the two parties legal representatives and these concluded shortly before the end of an extended 12 month cooling off period, which both sides had entered into in order to resolve matters. A coexistence agreement has now been reached between the two parties and the matter has now been fully resolved amicably.

Under the agreement Red Advertising Ltd are permitted to use marks containing the word “Red” and have agreed not to challenge existing marks used in relation to H F (UK) women’s magazine “Red” or its associated “Red Direct” home shopping website.

The following trademarks for Red Advertising Ltd are officially registered at the IPO:-

Red Advertising
Time to go Red
Red CVs
Redgoldfish
Redgoldfish.co.uk the big fish in the Job Pool

Commenting on the resolution, Richard Clarke Director of Red Advertising Ltd said “We are glad that the matter has now been resolved fully to the satisfaction of both parties. The initial mark was first submitted to the IPO in March 2007 the dispute started shortly after the IPO published the information in November 2007, these matters can take an incredibly long time to get resolved and all the time negotiations continue the meters running with your legal representatives hence your legal costs start amassing quite quickly, we are delighted to now have closure over the matter”.

Richard added “It’s incredibly important for companies to protect their brand names and marks. We would vigorously defend any potential infringement of our own marks, as would any other company protecting their registered marks. Any company actively developing a brand within the market should take time out to ensure they are not infringing on any existing registered marks and that their own brand or marks are registered correctly with the IPO accordingly”.

www.redadvertising.co.uk

http://www.ipo.gov.uk/types/tm/

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