Press Releases & Company News
Red Advertising Platform – A New Hybrid is Born
14/11/2008
Red Advertising’s new platform has now gone live after over 18 months of integration, development and technology build. Recently hailed as a “New Hybrid” of job boards it offers both PPC advertising and fixed priced advertising to Job boards, Recruiters, Employers and other advertisers.
The platform provides the ultimate solution in providing specific targeted candidate responses across a network of jobs boards
Initially the facility will only be available to existing customers under a Beta label via back end admin access to Reds advertising portal but Red intends to roll out the facility fully to the entire market by May 2009 after further beta testing.
As part of the technology, Red is working on a detailed Semantic keyword data base which will be rolled out during the first half of 2009 once sufficient keyword analysis data has been recorded and mapped into the database. This facility will enable Red to deliver an even stronger targeted approach to meet client’s demands.
Red currently operate in the region of 48 different niche jobs boards following developments and acquisitions and these are slowly being integrated into the network facility to create one major online classified advertising facility within the Jobs advertising sector.
The flagship generalist site www.redgoldfish.co.uk will be upgraded with the network technology for delivery around the first week of May 2009 and Red expects to conclude its phase one network of a further roll out of 12 more sites by the first week of June 2009.
Commenting on the progress Richard Clarke Director of Red Advertising said “it’s taken a significant amount of time to reach our current position. This isn’t the sort of technology that can be created in a short time and coupled with the fact that all sites have to be configured to ensure that they can all be incorporated under the one administration area of Red Advertising has been significantly challenging. After the early June 2009 Roll out we expect the second phase of sites will go live early July and the completion of all 48 sites integrated and rolled out will be finished by the end of August 2009
Richard added “we believe that the online advertising facility we are creating will be both market leading and the best of its kind available on the market. Our platform will enable us to offer highly targeted, measurable and transparent adverting to clients at a level not previously seen. The key factor for online success is to be able to deliver effective advertising solutions simply with a high return on investment to meet client’s needs – our technology delivers this.
A further update is expected by mid 2009
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